Nuriche » Press Releases

Nuriche Hires Kevin Larson to Lead its Strategic Marketing Initiatives

chanc — Tue, 01 Feb 2011 02:00:40 +0000

DRAPER, UT – Nuriche announced today that it has hired seasoned marketing executive Kevin Larson as its new Vice President of Marketing to oversee the company’s strategic marketing needs.

In his new position, Larson will develop and implement key marketing strategies to establish Nuriche as a global brand and support the expansion of its growing national and international business. His responsibilities will include the creation and implementation of marketing tools, promotions and a recognition and incentives program to support the company’s growing network of Independent Business Owners (IBOs) who market and sell Nuriche’s live, whole food product line. He will also work with Nuriche’s product development team to create and promote new product lines. In addition, he will direct corporate events and manage the company’s web site.

Larson has more than 15 years of experience in leading strategic marketing strategies for companies in diverse industries. Most recently, he served as the senior vice president of marketing for an emerging direct sales company where his strategic leadership helped propel the company’s brand onto a global stage. During his 4-year tenure with the company, he directed sales events and sales recognition programs, oversaw the company’s product research and led sales and marketing teams in the areas of brand development, brand experience, tools creation and field research and expansion.

Prior to his work at that company, he provided direction and leadership in all sales/marketing operations for a $40 million educational/software product line.

Nuriche CEO David Parker said, “Kevin brings his rich marketing experience to Nuriche at a time when we are opening new international markets and introducing a new weight loss product. His expertise and track record, especially in the nutritional/direct sales industry, comes to us at a crucial juncture where we are poised to take our business to the next level of success. We welcome Kevin to Nuriche and believe his experience and leadership will be key in supporting our continued growth.”

About Nuriche
Nuriche (pronounced “nourish’) is a leader in producing and distributing nutrient-rich, live whole food products in affordable, convenient formats. Nuriche’s line of products are produced in easy-to-use powders, capsules and liquids and provide a natural source of nutrition, vitality, weight loss and endurance. Based in Utah, Nuriche is privately owned and powered by a rapidly growing network of independent business owners (IBOs). Through its non-profit entity, My Firm Foundation, Nuriche is committed to strengthening individuals and families through healthy value-based education and relationship development. For more information, go to www.nuriche.com.

Manuel Ramirez Appointed to Oversee Nuriche’s Growth in Latin America

chanc — Thu, 27 Jan 2011 17:31:51 +0000

DRAPER, UT – Nuriche announced today the appointment of seasoned network marketing executive Manuel Ramirez as its new Vice President of Latin America, charged with overseeing the company’s expansion into key Hispanic markets in Mexico, Central and South America. Currently, Nuriche sells its products in the U.S. and on a not-for-resale basis in Canada, Colombia and Japan.

Ramirez has more than 17 years of network marketing experience with some of the largest and most successful companies in the world. A native of Mexico, he is fluent in both Spanish and English, and has extensive experience in the Latin American markets, where he has overseen the development and implementation of business plans, managed operations, directed sales, marketing, and communications initiatives and worked closely with top distributors to achieve success. A skilled bi-lingual trainer and presenter, Ramirez has motivated thousands of distributors at conventions, regional events and product launches.

“Manny is a seasoned executive whose experience and leadership will be an integral part of Nuriche’s successful expansion into important Latin markets,” said Nuriche CEO David Parker. “With plans to open 2-3 Latin markets during 2011 and more in 2012, Manny’s appointment comes at a strategic moment in our company’s history. We feel fortunate to have someone of his background and experience leading our expansion initiatives in Latin America.”

Said Ramirez, “Having a degree as a chemist pharmacist and having studied food supplements, I am impressed with the quality of Nuriche’s quality, whole food products. I am confident that Nuriche products will be well received and that its attractive business opportunity will attract thousands of Latinos interested in improving their health and quality of life.”

Nuriche Sponsors Sixth Annual “Golden Games”

chanc — Fri, 03 Sep 2010 01:18:33 +0000

DRAPER, UT – Nuriche, under the auspices of My Firm Foundation, is this year’s sponsor of the Golden Games, an “Olympic style” year round program that focuses on seniors who live in assisted care or retirement communities (see www.goldenolympiangames.com). The Golden Games are hosted by the non-profit organization known as People Helping People (PHP).

The culmination of the year-long program is a day of friendly competition designed specifically for participants, and this year’s event will be known as the “Nuriche Golden Games.” The event will be held on Friday, September 10th from 9:00 a.m. to 3:00 p.m. at the South Towne Exposition Center in Sandy, Utah. The games, in their 6th year, are the brainchild of three-time Olympian Tracy Evans. The program enables these seniors to have a goal that motivates them to prepare for an event where they can show off their skills and be rewarded for their efforts. Other Olympic athletes join Tracy each year at the event to help out with the Opening and Medals Ceremonies as well as to act as judges, sign autographs, to serve as a guest speaker s or simply root these seniors on in each of their events!

My Firm Foundation’s Executive Director Mike Mansfield said, “Our goal is to partner with organizations like People Helping People to empower individuals to improve their own lives. We are excited to have People Helping People as one of our first partners and are grateful for the difference they are making in the lives of this often forgotten segment of society.”

About Nuriche

Nuriche (pronounced “nourish’) is a leader in producing and distributing nutrient-rich, live whole food products in affordable, convenient formats. Nuriche’s line of products are produced in easy-to-use powders, capsules and liquids and provide a natural source of nutrition, vitality, weight loss and endurance. Based in Utah, Nuriche is privately owned and powered by a rapidly growing network of independent business owners (IBO’s). Through its non-profit entity, My Firm Foundation, Nuriche supports health and nutritional education and makes significant contributions to causes that help people rise above their circumstances and achieve a greater sense of health and well being. For more information, go to www.nuriche.com.

Nuriche Hires Senior Regulatory Affairs, Quality Assurance Officer Gordon Fralick to Oversee Nuriche Operations

marsha — Wed, 25 Aug 2010 15:00:40 +0000

DRAPER, UT – Nuriche announced today the hiring of Gordon K. Fralick, Jr. as Vice President of Operations. In his new position, Fralick will direct all aspects of Nuriche’s manufacturing operations located in Cedar City, Utah. Fralick brings nearly 20 years of extensive experience in leading and managing regulatory and quality teams, developing and implementing manufacturing systems and registering products and establishing business entities for large, multinational supplement companies.

Prior to joining Nuriche, Fralick worked for an international direct sales company with operations in 55 global markets. As vice president of Regulatory Affairs and Quality Assurance, Fralick established offices in domestic and international markets, registered products throughout the world, implemented quality systems and worked with third party laboratories to perform stability studies and to have products tested for nutritional content and for sports banned substances. He has led similar global initiatives for two other international direct sales companies. He also has served as a regulatory/formulation manager for a large supplement manufacturer which sold its products through retail outlets. He holds a BS in Food Science and Technology from Brigham Young University and a MBA from the University of Utah.

Nuriche CEO David Parker said, “Gordon joins Nuriche at a crucial time in our company’s history when sales are growing exponentially month over month. Gordon will play a significant leadership role as we institute a new manufacturing production system, refine our quality assurance processes and open new international markets – something that requires expertise in product registration and international regulatory affairs. We welcome Gordon to Nuriche and believe his appointment will allow us to meet our independent business owners’ needs in a way that addresses existing market growth and strategic new market openings. His experience and leadership will be a welcome addition to our already strong executive management team.”

About Nuriche

Nuriche Hires Seasoned Financial Executive Douglas P. Folsom as Chief Financial Officer

michel — Fri, 02 Jul 2010 19:09:24 +0000

Draper, UT – July 2, 2010 – Nuriche announced today the hiring of Douglas P. Folsom as Chief Financial Officer (CFO) to oversee the financial aspects of its growing national and international business. Folsom , a Certified Public Accountant, brings a successful track record of more than two decades in accounting, finance, auditing, banking and strategic planning to this new position.

Prior to joining Nuriche, Folsom served as CFO and member of Senior Management for a number of companies in diverse industries. For one national branding and communications agency where he was a partner and CFO, Folsom developed and implemented a financial reporting system that sustained the growth of the agency from annual billings of $55 million to more than $300 million. For another international branding and communications agency headquartered in Chicago, IL, Folsom oversaw the financial strategies of each of its five domestic offices and worked hand-in-hand with its worldwide offices in New York City, NY and Paris, France. More recently, Folsom has developed and implemented business plans and strategies in industries such as manufacturing, personal services and Internet retail.

Nuriche CEO David Parker said, “Doug joins us at a pivotal time in our company’s history when our sales are growing significantly. His vast experience and financial expertise will be crucial as we develop our strategy to take Nuriche to a global market. We are excited that someone of Doug’s caliber would join our company, and both our staff and independent business owners welcome him to the Nuriche family.”

About Nuriche

Nuriche Hires Public Relations Veteran Bob Freeze to Oversee Company’s Growing Communication Needs

marsha — Mon, 07 Jun 2010 09:00:14 +0000

Draper, UT – June 7, 2010 – Nuriche LLC announced today the appointment of veteran public relations executive, Bob Freeze, to oversee all corporate communications programs for the company, including strategic communications initiatives with Nuriche’s rapidly growing distributor network. In addition, Freeze will lead all media relations efforts and communications initiatives with other important audiences.

With more than 28 years of experience, Freeze has led the development and implementation of strategic communications initiatives for companies in diverse industries, including the direct sales industry. Most recently, Freeze established an international public relations capability for one of the fastest growing direct sales company in the U.S. While there, Freeze developed and oversaw the implementation of a global media relations program that garnered six billion global media impressions in five years. In addition, he oversaw the company’s internal communications program for distributors and a proactive public affairs program. He also led the development and implementation of the company’s philanthropic and sponsorship initiatives.

Prior to his work at that company, Freeze served as a senior consultant at one of Salt Lake City’s top public relations firms, serving clients in diverse industries, including the natural products and direct sales industries. Consulting specialties included media relations, executive media training, issues management, B-2-B communications, community relations and financial public relations.

Nuriche CEO David Parker said, “We are thrilled to have someone of Bob’s rich experience and successful track record join our company at this time. He is a consummate professional, and his arrival coincides at a time of significant growth for our company. His expertise will be crucial to support our continued growth as we communicate the Nuriche story to our national/international distributor base, the general public and to community, government and industry leaders.”

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Nuriche continues to grow: Mike Mansfield Appointed as Chief Operating Officer

marsha — Wed, 09 Dec 2009 09:00:58 +0000

Provo, UT – December 9, 2009 – Nuriche announced today the appointment of Mike Mansfield as Chief Operating Officer.

Mike comes to Nuriche with over 25 years of professional experience, including seven years as a top network marketing executive. Mike was involved in the start up of Xango LLC, one of the fastest growing and most successful network marketing companies in history. He worked with the top distributors and the founding executives, and saw first-hand what it takes to create the excitement behind a successful company.

After Mike left Xango, he served as the general counsel for GoYin, LLC, which later became Genesis Pure. As a senior executive in that company, Mike supervised human resources and distributor relations, in addition to the legal responsibilities of compliance oversight and regulatory issues. Mike has also consulted with other startup network marketing and traditional companies, reviewing the regulatory and operational issues which come with a new enterprise.

An entrepreneur, Mike began his own business in the late ‘90’s in southern California where he oversaw a financial operation with over $88 million in assets under his management. His career as a businessman followed 15 years as a practicing attorney in southern California in which he advised clients in all areas of business and litigation matters.

“Mike has been the heart behind My Firm Foundation, the Nuriche master distributor and the philanthropic purpose behind all we do. I have known Mike for many years and have full confidence in his ability to guide Nuriche into the world leader we all know it will be”, said David Parker, CEO of Nuriche. “I can’t think of a better person to combine the vision of wholeness and whole living with the management experience necessary to have Nuriche make a profound difference in the world.”

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Chris Hoke, 2 Time Super Bowl Champion and #76 Pittsburgh Steelers™ Player Endorses Nuriche Products

marsha — Thu, 08 Oct 2009 09:00:20 +0000

Provo, UT – October 8, 2009 -In the short time since LiVE and ReVIVE were introduced, Nuriche has increased in popularity and is rapidly gaining momentum as a leading player in the whole food nutrition and energy product industries. In fact, the company recently announced that Chris Hoke, a defensive tackle and two-time NFL Super Bowl Champion for the Pittsburgh Steelers, voluntarily endorses Nuriche and its products by serving as the company’s spokesperson.

Hoke became a fan of Nuriche products earlier this year when he began to notice a difference in his energy level. “I had just finished a hard workout and knew the day was far from ending, so I reached for ReVIVE and not only regained my energy, but had the endurance to complete other projects off the field,” said Hoke. “Now instead of taking ReVIVE after a workout, I take it before!”

“The benefits I have experienced personally as a result of Nuriche and its products make a huge difference in keeping my body in top condition and meeting my goals as a pro athlete. Their message is one that I believe in and I am excited about sharing it with friends, teammates, nutritional experts, and anyone genuinely interested in improving their health and increasing their energy levels,” said Hoke.

“People who are concerned about their health need the ability to have increased energy and endurance in a natural and sustainable way. We are thrilled that Chris has experienced the benefits of Live and ReVIVE both on and off the field,” said Meagen Bunten, Director of Marketing for Nuriche.

Nuriche products, Live and ReVIVE, provide a healthy, natural source of whole food nutrition. Individuals experience such benefits as improved weight loss, increased endurance, and a more restful sleep, less hunger, fewer cravings, reduced stress and long-lasting energy.

About Nuriche

New Pioneer in Whole Food Nutrition, Nuriche, Leads Way to a Healthier Lifestyle and Crash Free Energy

marsha — Tue, 29 Sep 2009 19:02:51 +0000

Provo, UT – September 29, 2009 –

Nuriche, the developer of nutritional and energy products, announced the release of Live and ReVIVE – innovative whole food nutritional products for reclaiming health, vitality and energy. Nuriche products provide a healthy, natural source of whole food nutrition, effective weight loss, high levels of energy and increased endurance. The company currently offers such benefits through two core product offerings – LiVE and ReVIVE – which are available from a growing network of independent distributors.

Live is a delicious powdered drink mix derived from natural and organic whole foods, including over 30 vegetables, 30 fruits and other enzymes, fulvic minerals, and probiotics, in a great tasting powder, all from a unique proprietary process.

ReVIVE is an energy-enhancing combination of over 175 natural ingredients, including more than 60 live whole foods and fresh raw juice concentrates, in a vegetable gelatin capsule for easy digestion.

What makes Live and ReVIVE so revolutionary is Nuriche’s InstaFresh™ technology. This process enables produce to be preserved at the peak of ripeness and nutritional value. Nuriche products deliver the nutrition of more than 60 fruits, vegetables, seeds, sprouts and nuts through a simple powder blend or capsule in every serving. This unique process allows live, whole food powder concentrate to retain a much higher nutritional value than other supplements on the market.

“It is well documented that live, natural whole foods help the human body function better overall,” said David Parker, CEO of Nuriche. “What we’ve done is develop a method by which people can benefit from an abundance of whole foods, but do it in a way that is simple, convenient and most of all healthy.”

Nuriche products deliver improved functions that come from antioxidants, phytonutrients and enzymes, reducing the negative effects of toxins that build up in the body. As a result, individuals using the Live and ReVIVE experience such benefits as improved weight loss, endurance, more restful sleep, less hunger, fewer cravings, reduced stress and long-lasting energy.

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Nuriche Announces Open House Premier, April 27th through May 1st

marsha — Thu, 20 Aug 2009 09:00:14 +0000

Provo, UT– August 20, 2009 – Nuriche, a whole foods nutritional products distributor, announces its open house premier for the week of April 27 through May 1st at its corporate headquarters.

Nuriche is opening its doors to the Wasatch Front community from 9am to 9pm daily for touring the Nuriche office, meeting the exceptional staff, and learning about Nuriche products. The open house will include health presentations and product samplings offered by Dr. Nelson and Uri LeBaron about health and supplementing fruit and vegetables.

Nuriche’s mission is to “Nourish people around the world through the highest quality live whole food nutrition and life-affirming education.” The company is committed to the convenience, value and quality of its products and giving back by helping third world countries in education, economic assistance, and enterprise through its non-profit organizations, My Firm Foundation and The Tenth Solution.

David Parker, CEO of Nuriche, is looking forward to the open house and said, “We want the people of Provo and Orem to experience firsthand the goodness of Nuriche products. Nuriche began with the idea in mind that people could get their full servings of fruits and vegetables for half of the cost and with the convenience of an easy-to-store, fruit flavored drink.”

Nuriche offers two main products through its independent distributors – LiVE and ReVIVE. Both products retail for less than $2.00 a day and provide the nutrition equivalent of 5 servings of fruits and vegetables. Nuriche products are also a great way to keep a year-round, ready supply of whole fruits and vegetables in an easy to store 300g canister.