Executive Team

Nuriche was founded in late 2008 by a seasoned group of innovative business and network marketing executives dedicated to providing live whole food nutrition, business opportunity and life-affirming educational experiences that promote whole living. The executive’s vision, industry experience and product focus, as well as their commitment to putting the needs of their Independent Business Owners (IBO’s) first, is behind the growing success of the company. In addition, their commitment to nutritional education and charitable giving is at the core of their business model. Partnering with a surging network of enthusiastic IBO’s, the executive team is poised to ensure that there is no limit to Nuriche’s progress.

David Parker – Chief Executive Officer

David is an experienced businessman and entrepreneur, with a successful 36-year track record in the investment banking and venture capital world. He has managed both private and public companies and has served on the boards of several successful organizations. Based on his experience and observations, David has lectured on business practices in academic and business venues both domestically and internationally. He has a belief that when done right, direct sales is one of the most powerful business models that exists today. David and the executive team at Nuriche are committed to pursuing a strategy that will create long-term growth and success for Nuriche Independent Business Owners and employees. David is also committed to a corporate culture of gratitude and abundance, exemplified by Nuriche’s humanitarian service through My Firm Foundation. As he provides strategic oversight to the growing Nuriche network, David’s goal is to sustain long-term income opportunity for the company’s Independent Business Owners and to fund Nuriche’s philanthropic initiatives. David and his wife, Lauren, are the parents of six children and grandparents of 17.

Doug Folsom – Chief Financial Officer

Doug brings more than two decades of experience in accounting, finance, auditing, banking and strategic planning to his role as Nuriche’s Chief Financial Officer. His vast experience and financial expertise are crucial as he oversees all financial aspects of Nuriche’s growing national and international business. Prior to joining Nuriche, Doug, who is a Certified Public Accountant, served as CFO and a member of Senior Management for a number of companies in diverse industries contributing to the financial success of each. For one national branding and communications agency, where he was a partner and CFO, Doug developed and implemented a financial reporting system that sustained the growth of the agency from annual billings of $55 million to more than $300 million. For another international branding and communications agency headquartered in Chicago, IL, he oversaw the financial strategies of each of its five domestic offices and worked hand-in-hand with its worldwide offices in New York City, NY and Paris, France.  More recently, Doug developed and implemented business plans and strategies in industries such as manufacturing, personal services and Internet retail. Doug and his wife, Teresa, are the parents of four children.

Kevin Larson – VP Marketing

Kevin has more than 15 years of experience in leading strategic marketing strategy for companies in diverse industries from software to direct sales. His life has been a practical study of branding, distribution, and sales including everything from new product development to international expansion having opened multiple countries around the globe. He has hands on experience with both emerging direct sales companies as well as those that have reached the highest plateau. Having been there before he knows what it takes to become a successful organization and his strategic leadership will help propel the company’s brand onto a global stage. For Kevin, the love of the industry is found in the individual who has a life changing experience. For him the definition of success at Nuriche will be the individual distributor lives that are impacted for good whether that be through health and wellness or income opportunities. Kevin and his wife Alicia have 3 girls.

Ben Tyler – Principal/VP – Risk Management & Legal

Ben adds his 18 years of professional skills as a lawyer and international entrepreneur to the Nuriche team, ensuring the company’s smooth functions in risk management and legal functions. Prior to joining Nuriche, Ben served as president of a whole food company which began in Japan and was headquartered in Utah. He directed the company’s product development and validation, distributor training and support and marketing and communications strategy. He has also served as general counsel for one of the largest networking marketing companies in the world, and was instrumental in opening most of that company’s major markets, including Japan, which quickly became its largest global market. In addition to his legal duties, Ben enjoys working with Nuriche’s Independent Business Owners as they build their organizations and expand into new markets. Ben and his wife, Valerie, are the parents of 11 children and the grandparents to two grandchildren.

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