Nuriche continues to grow: Mike Mansfield Appointed as Chief Operating Officer

Provo, UT – December 9, 2009 – Nuriche announced today the appointment of Mike Mansfield as Chief Operating Officer.

Mike comes to Nuriche with over 25 years of professional experience, including seven years as a top network marketing executive. Mike was involved in the start up of Xango LLC, one of the fastest growing and most successful network marketing companies in history. He worked with the top distributors and the founding executives, and saw first-hand what it takes to create the excitement behind a successful company.

After Mike left Xango, he served as the general counsel for GoYin, LLC, which later became Genesis Pure. As a senior executive in that company, Mike supervised human resources and distributor relations, in addition to the legal responsibilities of compliance oversight and regulatory issues. Mike has also consulted with other startup network marketing and traditional companies, reviewing the regulatory and operational issues which come with a new enterprise.

An entrepreneur, Mike began his own business in the late ‘90’s in southern California where he oversaw a financial operation with over $88 million in assets under his management. His career as a businessman followed 15 years as a practicing attorney in southern California in which he advised clients in all areas of business and litigation matters.

“Mike has been the heart behind My Firm Foundation, the Nuriche master distributor and the philanthropic purpose behind all we do. I have known Mike for many years and have full confidence in his ability to guide Nuriche into the world leader we all know it will be”, said David Parker, CEO of Nuriche. “I can’t think of a better person to combine the vision of wholeness and whole living with the management experience necessary to have Nuriche make a profound difference in the world.”

About Nuriche

Nuriche (pronounced “nourish’) is a leader in producing and distributing nutrient-rich, live whole food products in affordable, convenient formats. Nuriche’s line of products are produced in easy-to-use powders, capsules and liquids and provide a natural source of nutrition, vitality, weight loss and endurance. Based in Utah, Nuriche is privately owned and powered by a rapidly growing network of independent business owners (IBO’s). Through its non-profit entity, My Firm Foundation, Nuriche supports health and nutritional education and makes significant contributions to causes that help people rise above their circumstances and achieve a greater sense of health and well being. For more information, go to www.nuriche.com.

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