Nuriche Hires Public Relations Veteran Bob Freeze to Oversee Company’s Growing Communication Needs

Draper, UT – June 7, 2010 – Nuriche LLC announced today the appointment of veteran public relations executive, Bob Freeze, to oversee all corporate communications programs for the company, including strategic communications initiatives with Nuriche’s rapidly growing distributor network. In addition, Freeze will lead all media relations efforts and communications initiatives with other important audiences.

With more than 28 years of experience, Freeze has led the development and implementation of strategic communications initiatives for companies in diverse industries, including the direct sales industry. Most recently, Freeze established an international public relations capability for one of the fastest growing direct sales company in the U.S. While there, Freeze developed and oversaw the implementation of a global media relations program that garnered six billion global media impressions in five years. In addition, he oversaw the company’s internal communications program for distributors and a proactive public affairs program. He also led the development and implementation of the company’s philanthropic and sponsorship initiatives.

Prior to his work at that company, Freeze served as a senior consultant at one of Salt Lake City’s top public relations firms, serving clients in diverse industries, including the natural products and direct sales industries. Consulting specialties included media relations, executive media training, issues management, B-2-B communications, community relations and financial public relations.

Nuriche CEO David Parker said, “We are thrilled to have someone of Bob’s rich experience and successful track record join our company at this time. He is a consummate professional, and his arrival coincides at a time of significant growth for our company. His expertise will be crucial to support our continued growth as we communicate the Nuriche story to our national/international distributor base, the general public and to community, government and industry leaders.”

About Nuriche

Nuriche (pronounced “nourish’) is a leader in producing and distributing nutrient-rich, live whole food products in affordable, convenient formats. Nuriche’s line of products are produced in easy-to-use powders, capsules and liquids and provide a natural source of nutrition, vitality, weight loss and endurance. Based in Utah, Nuriche is privately owned and powered by a rapidly growing network of independent business owners (IBO’s). Through its non-profit entity, My Firm Foundation, Nuriche supports health and nutritional education and makes significant contributions to causes that help people rise above their circumstances and achieve a greater sense of health and well being. For more information, go towww.nuriche.com.